Allude

Allude has built its reputation around cashmere, treating the fiber as a specialty rather than a seasonal category. Sweaters, cardigans, and refined knitwear show a depth of material knowledge that sets the German label apart. Within Maison Avenir, Allude anchors the classic side of our cashmere assortment and offers Greenville shoppers investment knitwear defined by hand feel, finish, and longevity.