Allude
Founded in Munich in 1993, Allude began with a deep passion for cashmere. Andrea Karg — fascinated since childhood by the textures and sensuality of the natural world — encountered cashmere and recognised it as her material. Not a trend. A commitment.
Today, Allude is one of the leading luxury cashmere knitwear brands in the global market, with collections spanning women, men, accessories and home. The world of Allude has expanded. The philosophy has never changed.
Allude embodied quiet luxury long before the term existed. Minimal in form. Uncompromising in quality. An Allude piece is soft, sensual, wearable architecture — shaped by clarity, restraint and a deep, lasting sense of comfort.
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Frequently Asked Questions
Do I need an appointment to visit?
No. Walk-ins are always welcome during business hours. If you'd like dedicated one-on-one styling, we also offer private appointments.
Why is your showroom on the third floor?
Intentionally so. Maison Avenir was designed to feel more like visiting a beautifully curated apartment than walking into a traditional retail store, creating a quieter, more personal shopping experience.
Is there an elevator?
Yes. Maison Avenir is located on the third floor, and the building has an elevator for easy access. Please note Maison Avenir is only accessible via elevator.
Where should I park?
Complimentary parking is available directly outside the building, making your visit easy and convenient.
What makes Maison Avenir different from other boutiques?
We don't chase trends. Every piece is selected for its design, quality, and ability to become part of a thoughtful wardrobe. Our goal is to help you buy less, wear more, and dress with greater confidence.
Can someone help me put together outfits?
Absolutely. Jennifer and Laura not only curate the pieces brought into the store but have decades of experience in personal styling and wardrobe guidance, helping you build pieces that work together.
Do you offer private shopping appointments?
Yes. Private appointments provide dedicated time with Jennifer or Laura in a relaxed, personalized setting.
Do you host private events?
Yes. Our showroom is available for select private events and experiences. Contact us to discuss your event and availability.
Can I order something if it's sold out?
Often, yes. If a designer has additional inventory available, we're happy to special order pieces whenever possible.
Didn't find your answer? Message us here.
Hello@maisonavenir.com
Maison Avenir
mez-on | ah-vuh-neer
The first word, "maison," means "house," and the second, "avenir," means "future".
Let us help
We are happy to guide you through styling options, sizing concerns and event dressing.